the free-to-airs vs. sky…over prime..

“..Rival broadcasters Television New Zealand and MediaWorks, including TV3 and C4, will join forces next year to convince the new National government to force Sky Television to divest free-to-air channel Prime.

The question is how the National Government will balance its traditional support for the private sector and Rupert Murdoch’s Sky against the free-to-air broadcasters’ concerns that the company’s dominance will overwhelm the free industry if it is not regulated.

Will National regulate Sky or take the same hands-off approach it took to Telecom in the 1990s?

Prime is a key part of Sky’s strategy to dominate sports coverage..

..which TVNZ and Mediaworks say is uncompetitive because by bidding for free-to-air alongside its pay TV rights..

..it has the power to force them out of top programming..”

go to source/story>>Prime time for a battle over TV channels – 24 Nov 2008 – NZ Herald: New Zealand Business, Markets, Currency and Personal Finance News

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