“..BK’s new advertising campaign proudly celebrates the cultural imperialism that Americans have become so famous for.
Perhaps you’ve already heard the buzz.
In late November, Burger King launched a marketing gimmick called Whopper Virgins.
The campaign would be waged via the Internet as well as a series of television ads directing people to the Whopper Virgins Web site.
Whopper Virgins is the product of American PR firm Crispin-Porter and Bogusky.
The company employed a film crew to travel the globe and introduce BK’s famous Whopper hamburger to people in some of the world’s most far-flung places.
..Inuit of Greenland, Transylvanian farmers and the Hmong of Thailand were among those targeted for the experiment.
It was hoped that Americans would be fascinated to see the reactions of such “foreign” people tasting the homogenous staple of American fast food — the hamburger.
In some cases, participants were also engaged in a taste test to compare the McDonald’s Big Mac with the BK Whopper.
While it was likely not the intention of BK or its hired PR firm..
..the Whopper Virgins campaign has revealed the sheer ignorance of Western culture..
..and has managed to proudly celebrate the cultural imperialism that North Americans have become so famous for..”
go to source/story>>Burger King Serves Up Cultural Imperialism | Media and Technology | AlterNet
