“..Agriculture Industry Encouraged To Adopt ‘Happiness Is A Dead Animal’ Slogan..”
“..At a recent gathering of farmers for a program sponsored by Farm Credit Services of Mid-America, Dr. Wes Jamison, Associate Professor of Communication at Palm Beach Atlantic University, suggested that the Agriculture industry fight back with a new slogan:
“Happiness is a Dead Animal”
He told Hoosier Ag Today that vilifying groups like PETA and the HSUS isn’t enough —
- and that it’s time to make consumers “feel good” about the choices they made with food.
(From the article..)
‘He suggested printing T-shirts with a photo of a juicy steak or pork chop with the phrase, “Happiness is a dead animal” written on it.
He would start by passing these out on college campuses where young people love to wear provocative shirts.
We could then move up to bumper stickers and onto billboards.
It is a simple yet effective message that would help consumers feel good about their meat choices.
It would also be fun to watch the leadership of HSUS and PETA come completely unglued when people started responding to this approach’..”
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