“..Meanwhile, somebody has to hump The Big Lie .. maintain the appearance to the rest of the world that American cowboy capitalism is stable.
Also keep Americans sold on The Big Lie’s flip side, the number two tune: “We are the richest and most blessed people on earth because of capitalism (but currently going through a rough patch).
Proof is offered: “Step right up and see for yourselves! Just look at the spectacular services and goods that bury us in wonderment!
Now go buy a PT Cruiser.”
Decades ago, the spectacle of commodity capitalism, the sheer variety of possible stuff to own, ways to be, possible appearances of being ..
.. came to constitute a commodity in itself —
– enchantment as a product, product as enchantment.
Materialistic enchantment as commodity was so powerful in scale and scope ..
.. and so thorough in mind saturation .. that it came to colonize our consciousness in what Guy Debord aptly deemed “the society of the spectacle.”
No ordinary person could ever have withstood such a colonization of human consciousness as the American people have seen.
Consciousness being simply awareness, there was no surviving the onslaught.
The tsunami of false possibilities and pseudo choices constituted entire constellations in the psyche, of goods, and images of goods large and small: hair dryers, iPods, anti-bacterial wipes, cable television, ammunition, plastic siding, gourmet foods, this HP notebook computer in my lap, the Prius and the Porsche ..
.. even words such as Google, Microsoft, China Mobile, Vodafone, Marlboro…
..They all have psychological and social meaning in our commoditized consciousness ..
.. that battlefield where each commodity vies for preeminence with every other commodity ..
.. in the shifting exposition of stuff we are permitted to labor to pay for..”
(recommended-read..)
go to source/story>>Â Â Â : Information Clearing House -Â ICH
