“..Paddle Pop icecreams have a few less licks in them after a size reduction their maker claims is for “nutritional” reasons.
The chocolate, banana and rainbow flavoured icecreams are now 15 per cent smaller than they were. But their $1.50 price hasn’t changed.
Streets’ parent company, Unilever, says the icecreams were downsized from 82ml to 70ml last year because they were sold in school canteens ..
.. and had to meet “nutritional guidelines for schools and our strict internal guidelines that govern what products we market for children”.
Unilever spokeswoman Jennie James said Paddle Pops’ fat and kilojoules had been cut by about 20 per cent ..
.. but still had other nutritional benefits such as being low GI, portion-controlled and a source of calcium.
But Wayne Attwell, a senior brand strategist with marketing consultants Bold Horizon, believes the company’s motive is financial.
The smaller Paddle Pops join a growing list of shrinking products, which Mr Attwell said were usually downsized to cut costs.
“Some people would say it’s smart accounting, others would say it’s diddling the consumer,” he said..”
go to source/story>>Smaller Paddle Pop joins growing list of shrinking treats – National – NZ Herald News
