“…Steve Wynn, Russell Simmons, Bill Clinton and a comparable cast of heavies are now using tempeh to assert their superiority.
A look at what gives..
It used to be easy for moguls to flaunt their power.
All they had to do was renovate the chalet in St. Moritz, buy the latest Gulfstream (GD) jet, lay off 5,000 employees …
… or marry a much younger Asian woman.
By now, though, they’ve used up all the easy ways to distinguish themselves from the rest of usâ€”
- which may be why a growing number of America’s most powerful bosses have become vegan.
Steve Wynn, Mort Zuckerman, Russell Simmons, and Bill Clinton are now using tempeh to assert their superiority.
As are Ford Executive Chairman of the Board Bill Ford (F), Twitter co-founder Biz Stone, venture capitalist Joi Ito, Whole Foods Market (WFMI) Chief Executive Officer John Mackey, and Mike Tyson.
Yes, Mike Tyson, a man who once chewed on human ear, is now vegan.
His dietary habit isn’t nearly as impressive as that of Alec Baldwin, though …
… who has found a way to be both vegan and fat at the same time.
It shouldn’t be surprising that so many CEOs are shunning meat, dairy, and eggs:…
… It’s an exclusive club.
Only 1 percent of the U.S. population is vegan … partly because veganism isn’t cheap: …
…The cost comes from the value of specialty products made by speciality companies with cloying names (tofurkey, anyone?).
Vegans also have to be powerful enough to even know what veganism is.
“CEOs are smart.
There just hadn’t been enough exposure for people to glom onto this trend,” says Ingrid E. Newkirk, president of People for the Ethical Treatment of Animals.
“The information is everywhere now.
Instead of ‘Better buy this blue chip,’ it’s ‘Better eat vegan.’ ”
When Newkirk learned Wynn had become a vegan, she didn’t think the news was crazy.
“Having dolphins in a small tank outside a casino is crazy,” she says.
“Ordering vegetables is not.”
The self-described “animal nut,” who included the Humane Society of the U.S. in his will, sold the Mirage Hotelâ€”and its dolphin tankâ€”in 2000 …
… and gave up meat and dairy this June.
Wynn was converted when his friendâ€”telecom mogul and recent vegan Gulu Lalvaniâ€”made him watch Eating …
… a documentary in which director Mike Anderson explains his strict meat- and oil-free diet.
“I watched it, and I changed the next morning,” says Wynn.
“Bang! Just like that.”
The transition was eased by the fact that Wynn happened to be on a yacht with a personal chef.
As soon as he got home, he began spreading the gospel as only a mogul canâ€”
- like buying 10,000 copies of Eating … one for each of his employees.
“I’m providing the ass for the insurance.
If they’re sick, we’re picking up the tab,” says Wynn.
“If I can keep them healthier, I’m acting like a smart businessman.”
Though he swears it’s not a condition of employment, Wynn has persuaded most of his senior management to go vegan.
And since the majority of Wynn’s lunch companions ask his assistant in advance what he likes to eat …
… he’s got the upper hand at lunch before even sitting down…” (cont..)
go to source/story>>>The Rise of the Power Vegans – BusinessWeek