“..The series of ads, created by the McCann Worldgroup Helsinki ad agency -
- depict heterosexual couples gazing hungrily into each other’s eyes -
- touching each other’s chests and stripping down.
Right when one member of the pair is about to remove a final garment of clothing -
- a notification from FourSquare – the location-based social network -
- pops up saying either “Cathy Mills and 34 others were here” -
- or “Ryan Smith and 19 others were here.”..”
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AIDS Council PSAs Use Foursquare Reference Brilliantly To Sell Safe Sex (VIDEO).
