“..The Minister of sport says there’s no discrepancy between what he told Parliament it cost to rebrand Sport and Recreation New Zealand – and the actual cost – which was nearly three times higher.
The minister, Murray McCully, attributed the difference to the Sunday Star-Times asking a “broader” question.
Last week the Star-Times revealed taxpayers footed a $215,846 bill to rebrand the Crown’s recreational entity as Sport New Zealand.
In February, New Zealand First leader Winston Peters asked McCully in Parliament how much the rebrand cost, and, in a written response, was told $76,195.
But costings obtained under the Official Information Act show the project’s total expenses were spread across three areas – brand strategy and development, sector rebrand costs, and Sport NZ rebranding.
The $76,195 McCully declared was for strategy and development only.
Sector rebrand costs were another $79,329 – and Sport NZ’s rebrand costs were $60,322 -
- taking the total spend to $139,651 more than McCully declared…”
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