“..Australia’s government thinks it’s scored a victory with plain packaging – but tobacco firms will realise it’s a marketable look.
There’s a reason why we should admire the ad men of the 1950s.
They managed to pull off the trick of making smoking, something fundamentally damaging and disgusting – appear both glamorous and gratifying.
According to an American Medical Association report, by the mid-80s even five- and six-year-olds were better at recognising Joe Camel, the mascot of the Camel brand, than they were Mickey Mouse or Barbie.
Today over 100,000 people die every year from smoking-related diseases in the UK alone –
- so we can say with confidence that the ad men did a damn fine job…”
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