“…Figures out yesterday show beer volumes in New Zealand have fallen from 308.7million litres in 2010 to 288.6m litres last year.
In that time, the proportion of New Zealand women opting for a cold one has also declined (from 14 per cent to 13 per cent).
Women make up 25 per cent of the total US beer market, whereas in Australia, the proportion is estimated to be between 16per cent and 20per cent, O’Brien says.
Further afield, the figures are much more impressive: in Ireland, 36 per cent of the fairer sex drink the stuff, and in Brazil, that figure is around 38 per cent.
Women were the logical answer to beefing up beer consumption..”
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