“…Understanding what makes some people choose to live a sustainable lifestyle while others don’t worry at all about the environmental consequences of their actions is of interest to both marketers and policymakers.
If they are able to understand what makes some people go “green” while others continue to live without regard for the environment – they might be better able to draft policy and market products in a way that appeals to a broader range of people.
Now, scientists have taken a first step toward getting inside the minds of consumers – by identifying which personality traits are more closely associated with sustainable behavior.
The researcher, Rune Ellemose Gulev of the University of Applied Sciences in Kiel, Germany, found that countries in which the populace was concerned with having high social cohesion – or having tolerance and respect -
- also scored highly with regards to environmental and social sustainability…”
(ed:..ah well..!..that explains why we suck at being green..eh..?
..given we are one of the most unequal countries..
..and our politicians preach divide and rule…
..and that our politicians target/stigmatise/marginalise/demonise the weakest/poorest..
..are all signs of not having ‘high social cohesion’…eh..?
..and as i said..that explains the realities of how as a nation..we so suck at ‘being green’..
..eh..?..)
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