“..A multimillionaire former Premier League football boss is behind Britain’s bestselling super-strength cider.
Doug Ellis, the former chairman of Aston Villa who was nicknamed “deadly” – controls the maker of Frosty Jack’s, whose sales rocketed by 40 per cent last year helped by controversial online marketing aimed at young people.
At 7.5 per cent alcohol, Frosty Jack’s, made by the Aston Manor Brewing Company, is 60 per cent stronger than Stella Artois.
According to the College of Physicians and alcohol charities, super-strong ciders and beers are causing problems among alcoholics because of their cheapness and potency.
At the request of the police and NHS in Ipswich, the Co-op is removing all ciders and beers above 6.5 per cent from its 54 stores in Suffolk -
- and the Government is considering a 40p minimum price per unit of alcohol…”
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