“..The job ahead..”..(comment:..plus labours’ 00′s failures…)

“..Unfortunately I don’t think the latest Roy Morgan is a rogue poll.

But I also don’t think that it’s the result of David Shearer’s GCSB fiasco – as the electorate doesn’t tend to make up its mind on single issues.

Rather, I think that the electorate has simply run out of patience with Labour.

As has been pointed out time and time again, politics is about narratives – about finding a positive story about your own brand and a negative one about you opponent -

- and punctuating these stories with example again and again and again.

And yet Labour’s “top teams” – both under Goff and under Shearer – have repeated failed to grasp that very simple fact.

So in four years we’ve not seen any consistency either in how they have opposed the government – or how they have promoted themselves.

Instead we’ve seen four years of disparate silver bullet PR fiascos ranging from dying Phil Goff’s hair – and sticking him on a motor bike -

- to ill-timed blairite triangulation attempts such as David Shearer’s bene on a roof speech – to desperate and self-defeating attacks such as the gcsb debacle -

- and the backstabbing of their own colleagues and staff members.

And to make matters worse this absolute lack of strategy has been punctuated with own goals like Trevor Mallard’s ticket scalping – David Shearer setting the Auditor General on one of his own Senior MPs – Trevor Mallard’s offensive facebook postings – Shane Jone’s transparent lobbying for his donor – Trevor Mallard’s ill-judged bike race with the internet’s village idiot – various MPs’ twitter outbursts – Trevor Mallard’s obsession with David Farrar – various frontbenchers’ failure to attain profile – Trevor Mallard’s… well you get the idea.

In short they’ve inadvertently allowed a narrative to form that they’re not a competent government in waiting at all…”

(cont..)

(ed:..i agree that labour are rudderless..

..from watching/commenting on questiontime in parliament..it is clear that labour have very little idea about what they are..(still neo-lib touts..?..darlings..?)

..or where they are going..(bereft of their own ideas..and just hoping national will ‘lose’..?..)

..and of course step one for labour to get their act together..

..is to flick their current leader..(he who is so beloved by the rightwing..nuff said..?..)

..maybe labour need to look back to what drove their founding..

..because that is where we as a nation are at..again..

..and of course one of my main bitches against labour is how that clark govt just ignored/turned their backs on the poorest..(and so much else..dirty-rivers/streams..?..anyone..?..)

..and this willful ignoring of the poor thus empowered national to start further kicking the crap out of those poorest/most-struggling..

..and this lost/who/what are we?-zone where labour now find themselves..

..is entirely their own doing..

..and as for their parliamentary-performances..?

..most of the time labour are like stunned mullets..

..seemingly barely keeping up with what is going on…

..and far from being ‘leaders-in-waiting’ – of any ilk..)

go to source/story>>

The job ahead « The Standard.

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