“…Food manufacturing giant Sanitarium risks tarnishing its brand image through its dispute with a South Island shopkeeper whose store stocks the British equivalent of Weet-Bix, a branding expert says.
Representatives of the firm this month visited English Bob’s Emporium in Richmond, near Nelson – and demanded that the shop – which caters to expats from the UK – stop selling Weetabix, the English version of the cereal.
Sanitarium general manager Pierre van Heerden has said selling Weetabix in New Zealand breached a trademark held by the Auckland-based company -
- and its Weet-Bix brand could not be sold in Britain for similar reasons…”
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