“…With the Surface Tablet – Fist-Swinging Microsoft Jumps Back Into the Ring…”

“..If anyone questioned whether Microsoft could get back in the fight once the cuffs finally came off – Surface should put those doubts to rest.

The gorgeous PC/tablet hybrid is the only example in recent memory of a company clearly and emphatically going toe to toe with Apple on the industrial design front.

The iPad will have to improve.

Android tablets will have to improve.

Surface isn’t another me-too device —

- it moves the entire category forward.

And with Surface, Microsoft is taking on more than Apple; it’s swinging its fists at all of its PC partners who’ve been churning out dull tablets and laptops for years.

That’s old-school Microsoft, a company that was never afraid to knife its own friends in the back if it meant getting a leg up in the marketplace.

Renewed aggressiveness from Microsoft could do the whole tech industry a lot of good.

iTunes is as bloated and user-hostile as Outlook was in the ’90s.

That old embrace-and-extend mentality could give us an iTunes competitor that would import your playlists and sync your iPod without making you want to gouge your eyes out…”

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Anil Dash: With the Surface Tablet, Fist-Swinging Microsoft Jumps Back Into the Ring | Wired Business | Wired.com.

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